Spectra isn't just a name. It's how the product works.
When you create with Spectra, you're not just "making designs." You're taking a signal — your brand, your content, your variables — and broadcasting it across every channel that matters.
That's frequency modulation. That's FM.
The metaphor runs deep.
Your template is the signal.
The structured source — your layouts, your brand colors, your content variables. Clean, consistent, ready to transmit.
Locales, themes, and personalization are the modulation.
The same signal, tuned for different frequencies. German market. Dark mode. 500 individual names on certificates. Same source, infinite variations.
Export is the broadcast.
One click, and your signal hits every channel. App Store. Instagram. LinkedIn. PDF. All formatted correctly, all on-brand, all at once.
This isn't a metaphor we forced onto the product. It's how Spectra actually works — we just named it honestly.
The warmth is intentional.
Look around. Every other design tool is cold — blue interfaces, gray dashboards, sterile and clinical.
We went the other direction.
The warm browns, the amber accents, the subtle glow — it's all inspired by vintage broadcast equipment. Wood-paneled consoles. Amber VU meters. The warm hum of tube amplifiers.
Broadcast technology that was built to last. Equipment with soul.
That's the feeling we wanted: premium, crafted, warm. A tool that feels as intentional as the work you create with it.
And yes — spectra.com was taken.
But that constraint became a gift.
Instead of settling for "getspectra" or "spectra.app," we leaned into .fm and let it shape everything: the product language, the visual identity, the way we think about what Spectra does.
It's not a workaround. It's the foundation.
Your brand is the signal.
We help you broadcast it everywhere.